We, at hoppaGo, are not just specialists in B2B ground transportation, we also know the struggles that travel agencies have with generating consistent sales and we sympathise with you. The competition is ever-increasing and there are new travel agencies popping up everywhere. Even as you are reading this now, there are new ones starting and making it that much more difficult for you.
Unfortunately, there is no way to stop this from happening and your fight to win over those new customers will continue to increase.
We want to help you try and increase those sales, so we have come up with some tips as to how you can go about this and ‘fight the good fight’.
Find a travel niche market
As we mentioned, the competition with travel agencies is high and because of this it is important to find you agency’s niche in the market. This doesn’t mean it needs to be complicated at all, just unique so that you stand out from your competitors. So, whether it is that you specialise in a specific demographic, or that you specialise in tours for the youth – it just needs to be different in some way.
Highlight the benefits of your product or service
Every business has its own benefits for customers. Whether it is a specific service or product or the way you conduct business with your customers, it will be what will make customers want to deal with you over your competitors. Focus on these. Point out the unique benefits that your business has to offer. Ask your customers to write reviews of their experience with you and ask them to highlight the benefits. People trust people, and they will start to really consider your service when they see that someone else has had a great experience with you.
Up-sell by providing an experience
Up-selling is one of the oldest tricks in the book and probably one of the most effective ones too. For travel agencies it is as simples as suggesting additional products on top of a standard package that you offer. All it takes is a bit of testing the waters to see what your customers want and keeping up with the special offers that are out there. Sell them the entire experience, and not just part of it.
Engage with customers on social media
Social media is a powerful tool and one that should never be underestimated. The simplest part of social media in travel is using images, videos and content, as people love to see their dream destination as they scroll through their feed. Ask viewers questions and create a platform of engagement. Once they see that you can offer what they have been looking for, it will entice them to contact you further.
Please contact us for more information on our proposition